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Business intelligence market moves to top gear
Oracle is bringing business intelligence to the masses with Oracle BI Standard Edition One aimed at SMEs and departmental users. In response to this, a new generation of BI products has emerged to address the issues of cost and complexity. Meanwhile, Microsoft with its message of 'BI for the masses', continued investment in the market. These developments have open up BI to SMBs, which can look to both Microsoft and the small, innovative vendors for capabilities that enable them to better measure performance and improve business efficiencies, in the same way as their large enterprise counterparts.
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